Dream Cortex and Sanrio Digital win Hong Kong ICT Award for Best Digital Animation TV Series First Hello Kitty CG Animation Made in Hong Kong Hong Kong, 21 January 2008 - Digital design studio Dream Cortex (www.dreamcortex.com) today announced that the computer generated (CG) animated series produced in partnership with Sanrio Digital (Hong Kong) (www.sanriodigital.com), The Adventures of Hello Kitty & Friends, has won the Hong Kong ICT Awards 2007 Digital Entertainment Merit Award for Best Digital Animation TV Series. The award ceremony and gala dinner was held on January 21, 2008 at the Hong Kong Convention and Exhibition Centre. The Hong Kong ICT Awards (www.hkictawards.hk) is a collaborative effort among industry organizations, ICT professional bodies, academia and the Government to select and honor the territory’s finest accomplishments in Information and Communication Technology (ICT). The Best Digital Entertainment Award recognizes the best works produced in the Hong Kong digital entertainment industry. The Adventures of Hello Kitty & Friends is licensed by Sanrio Digital (Hong Kong), who shares the award with Dream Cortex. This is the first Sanrio television production made in Hong Kong, and the first Sanrio series made entirely in CGI (Computer Generated Imaging). The series follows the adventures of well-known Sanrio characters including Hello Kitty, Dear Daniel, My Melody, Keroppi, Badtz Maru, Pochacco, and many others. Co-directed by Dream Cortex Creative Leader Philip Lau and Emmy Award nominee Matthew Swanson, The Adventures of Hello Kitty & Friends is humorous and entertaining, but also rich in ethical and educational values. "We are extremely honored to receive this Hong Kong ICT Award," said Philip Lau, Creative Leader of Dream Cortex and Co-Director of the animated series. "We have begun work on the second season and this recognition is definitely a great inspiration." "It's been our pleasure to work with Dream Cortex on this made in Hong Kong production," said Chris Au, Chief Operating Officer of Sanrio Digital (Hong Kong). "In addition to being fantastic animators, the Dream Cortex team is full of creative and fun ideas. This award is a confirmation of their hardworking approach and imaginative power." The Adventures of Hello Kitty & Friends will premier on select networks in Europe and Asia, including Hong Kong, beginning in the first quarter of 2008. About Dream Cortex Dream Cortex has been an established force in design and production since 1998. The company offers creative services that include 3D animation production, console and PC game art creation, web design, and interactive Flash game development. Dream Cortex is based in Hong Kong. For more information please visit www.dreamcortex.com. About Sanrio Digital (Hong Kong) Ltd. Sanrio Digital was founded in 2006, as a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co. Ltd. Sanrio Digital handles the expansion of Sanrio intellectual property assets into various digital and online media, capitalizing on over three decades of Sanrio original material. The company holds rights to produce offline products based on its online productions, providing synergy between the Sanrio traditional offline business and its digital venture. For more information please visit www.sanriodigital.com. Press Contact: Benjamin Yiu Dream Cortex Phone: +852 2534 0807 Email: pr@dreamcortex.com